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Consequences of regret aversion in real life: The case of the Dutch postcode lottery
Zeelenberg, Marcel, (2004)
Beyond valence in customer dissatisfaction - A review and new findings on behavioral responses to regret and disappointment in failed services
Negative Returns on Positive Emotions: The Influence of Pride and Self-Regulatory Goals on Repurchase Decisions
Louro, Maria J., (2005)