Negative Returns on Positive Emotions: The Influence of Pride and Self-Regulatory Goals on Repurchase Decisions
| Year of publication: |
2005
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|---|---|
| Authors: | Louro, Maria J. ; Pieters, Rik ; Zeelenberg, Marcel |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 31.2005, 4, p. 833-840
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