"BFF" : Best Facebook Forever? ; the impact of social media attachment on the attitude towards brand presence on Facebook
by Agnès Helme-Guizon, Cindy Caldara and Karine Raı̈es
| Year of publication: |
2013
|
|---|---|
| Authors: | Helme-Guizon, Agnès ; Caldara, Cindy ; Raı̈es, Karine |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 35.2013, 1, p. 32-39
|
| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Markenartikel | Brand | Markenimage | Brand image | Online-Befragung | Web survey |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009727084