Biases in forecasting future product utility : two essays

Shenghui Zhao

Year of publication:	2005
Authors:	Zhao, Shenghui
Subject:	Produktentwicklung \| New product development \| Konsumentenverhalten \| Consumer behaviour \| Zahlungsbereitschaftsanalyse \| Willingness to pay \| Marktforschung \| Market research \| Systematischer Fehler \| Bias \| Experiment
Description of contents:	Table of Contents [gbv.de]

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