Biases in Willingness-to-pay measures from multinomial logit estimates due to unobserved heterogeneity

Vincent van den Berg; Eric Kroes; Erik Verhoef

Year of publication:	2010
Authors:	Berg, Vincent A. C. van den ; Kroes, Eric ; Verhoef, Erik T.
Publisher:	Amsterdam [u.a.]
Subject:	Diskrete Entscheidung \| Discrete choice \| Zahlungsbereitschaftsanalyse \| Willingness to pay \| Logit-Modell \| Logit model \| Theorie \| Theory

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