Big data : a new perspective for the establishment of segments for niche marketing

Satish Chandra Ojha

Year of publication:	2019
Authors:	Ojha, Satish Chandra
Published in:	International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 19.2019, 3, p. 381-393
Subject:	big data \| customer engagement \| digital marketing \| social media marketing \| Online-Marketing \| Internet marketing \| Big Data \| Big data \| Beziehungsmarketing \| Relationship marketing \| Social Web \| Social web \| Data Mining \| Data mining

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