Big data : a road map for successful digital marketing

edited by Amandeep Singh, Rohit Bansal and Sandhir Sharma

Year of publication:	[2022]
Other Persons:	Amandeep Singh (ed.) ; Bansal, Rohit (ed.) ; Sharma, Sandhir (ed.)
Institutions:	Walter de Gruyter GmbH & Co. KG (publisher)
Publisher:	Berlin : De Gruyter
Subject:	Marketing \| Digitalisierung \| Digitization \| Big Data \| Big data \| Online-Marketing
Description of contents:	Table of Contents [d-nb.info] ; Description [degruyter.com]

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