Big Data & Analytics as a sustainable customer loyalty instrument in banking and finance
Carsten Giebe, Lennart Hammerström, Dirk Zwerenz
| Year of publication: |
2019
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|---|---|
| Authors: | Giebe, Carsten ; Hammerström, Lennart ; Zwerenz, Dirk |
| Published in: |
Financial markets, institutions and risks : FMIR. - Hamburg, Germany : Academic Research and Publishing UG (AR&P), ISSN 2521-1242, ZDB-ID 2911873-6. - Vol. 3.2019, 4, p. 74-88
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| Subject: | Big Data & Analytics | Corporate Social Responsibility | Customer Loyalty Instrument | Business Ethics | Corporate social responsibility | Big Data | Big data | Unternehmensethik | Business ethics | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/fmir.3(4).74-88.2019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012176464