Big data analytics in strategic sales performance : mediating role of CRM capability and moderating role of leadership support

Sheshadri Chatterjee, Ranjan Chaudhuri and Demetris Vrontis

Year of publication:	2022
Authors:	Chatterjee, Sheshadri ; Chaudhuri, Ranjan ; Vrontis, Demetris
Subject:	CRM capability \| Customer retention \| Leadership support \| Personalization \| Real-time analytics \| Strategic sales \| Beziehungsmarketing \| Relationship marketing \| Verkaufspersonal \| Salespeople \| Big Data \| Big data \| Data Mining \| Data mining \| Führungsstil \| Leadership style \| Erfolgsfaktor \| Success factor \| Marketingmanagement \| Marketing management \| Strategisches Management \| Strategic management

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