Big data and data analytics in e-commerce

Lasse Berntzen, Milena Krumova, Wolfgang Eixelsberger, Tove Bøe, and Kim Normann Andersen

Year of publication:	2020
Authors:	Berntzen, Lasse ; Krumova, Milena ; Eixelsberger, Wolfgang ; Bøe, Tove ; Andersen, Kim Normann
Published in:	Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019. - Norderstedt : PubliQation, ISBN 978-3-7458-7000-8. - 2020, p. 23-47
Subject:	E-commerce \| logistics \| marketing \| customer support \| Electronic Commerce \| Big Data \| Big data \| Online-Handel \| Online retailing \| Logistik \| Logistics \| Data Mining \| Data mining \| Beziehungsmarketing \| Relationship marketing \| IT-gestütztes Marketing \| Computer-assisted marketing \| Data Analytics \| Data analytics

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012521536