Experiential retailing leveraged by data analytics
Urshita Ghosh Dastidar, Suhas Suresh Ambekar, Manoj Hudnurkar, Abhay D. Lidbe
| Year of publication: |
2021
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|---|---|
| Authors: | Dastidar, Urshita Ghosh ; Ambekar, Suhas Suresh ; Hudnurkar, Manoj ; Lidbe, Abhay D. |
| Published in: |
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1947-3605, ZDB-ID 2566652-6. - Vol. 12.2021, 1, Art.-No. 6, p. 98-113
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| Subject: | Customer Experience | Data Analytics | Omnichannel | Retailtainment | Sentiment Analysis | Data analytics | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | IT-gestütztes Marketing | Computer-assisted marketing | Data Mining | Data mining | Big Data | Big data | Kundenanalyse | Customer analysis | Konsumentenverhalten | Consumer behaviour | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJBIR.20210101.oa6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012508247