Bilingual consumers and the web : moderators of language effects in website navigation
David Luna; Laura A. Peracchio, and María D. de Juan
| Year of publication: |
2002
|
|---|---|
| Authors: | Luna, David ; Peracchio, Laura A. ; Juan, María D. de |
| Publisher: |
Cambridge, MA |
| Subject: | Website | Internet | Mehrsprachigkeit | Multilingualism | Konsumentenverhalten | Consumer behaviour | Sprache | Language | Social Web | Social web | Online-Marketing | Internet marketing |
| Extent: | 31 S graph. Darst |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 02,110 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001704764