Bilingual consumers and the web : moderators of language effects in website navigation

David Luna; Laura A. Peracchio, and María D. de Juan

Year of publication:	2002
Authors:	Luna, David ; Peracchio, Laura A. ; Juan, María D. de
Publisher:	Cambridge, MA
Subject:	Website \| Internet \| Mehrsprachigkeit \| Multilingualism \| Konsumentenverhalten \| Consumer behaviour \| Sprache \| Language \| Social Web \| Social web \| Online-Marketing \| Internet marketing

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