Bits, Briefs, and Applications - Comparative Price Advertising: Believe It or Not
Year of publication: |
2002
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Authors: | Compeau, Larry D. ; Grewal, Dhruv ; Chandrashekaran, Rajesh |
Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass.: Wiley, ISSN 0022-0078, ZDB-ID 701093x. - Vol. 36.2002, 2, p. 284-294
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