Black Friday : has the game changed?
Year of publication: |
2022
|
---|---|
Authors: | Peters, Cara ; Thomas, Jane |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 13.2022, 4, p. 344-359
|
Subject: | Black Friday | consumption rituals | holiday shopping | retail store strategies | sales promotion strategies | Konsumentenverhalten | Consumer behaviour | Schwarze Menschen | Black people | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade |
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