Blending the real world and the virtual world : exploring the role of flow in augmented reality experiences
Jennifer Brannon Barhorst, Graeme McLean, Esta Shah, Rhonda Mack
| Year of publication: |
2021
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|---|---|
| Authors: | Barhorst, Jennifer Brannon ; McLean, Graeme J. ; Shah, Esta ; Mack, Rhonda |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 122.2021, p. 423-436
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| Subject: | AR | Augmented reality | Customer satisfaction | Experiential marketing | Flow | Virtuelle Realität | Virtual reality | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Event-Marketing | Event marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.08.041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012420427