Exploring mental time travel experiences and their influence on behavioral intentions and learning
Jennifer Brannon Barhorst, Nina Krey, Graeme McLean
| Year of publication: |
2023
|
|---|---|
| Authors: | Barhorst, Jennifer Brannon ; Krey, Nina ; McLean, Graeme J. |
| Subject: | augmented reality (AR) | cognitive load | episodic memory | immersion | learning | loyalty | mental time travel | PLS | word of mouth | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Urlaubsverhalten | Holiday behaviour | Lernprozess | Learning process | Experiment | Lernen | Learning | Kundenzufriedenheit | Customer satisfaction | Virtuelle Realität | Virtual reality | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21828 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014338309