Blinded by science : the managerial consequences of inadequately validated cluster analysis solutions
Paul Bottomley and Agnes Nairn
| Year of publication: |
2009
|
|---|---|
| Authors: | Bottomley, Paul ; Nairn, Agnès |
| Published in: |
Developmental challenges in marketing research. - London [u.a.] : Routledge, ISBN 0-415-44916-2. - 2009, p. 63-80
|
| Subject: | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003794819