Blockchain for customer transparency in e-commerce : a survival of fittest not fastest
Year of publication: |
2023
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Authors: | Kumar, Nishant ; Jain, Geetika ; Shrivastawa, Archana |
Published in: |
International journal of public sector performance management : IJPSPM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1741-105X, ZDB-ID 2471977-8. - Vol. 12.2023, 1/2, p. 46-66
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Subject: | blockchain | UTAUT | consumer transparency | e-commerce | Electronic Commerce | E-commerce | Blockchain | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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