Blockchain technology applications in retail branding : insights from retailers in the developing world
Long Cuu Hoang, Mai Hoang Thi Do, Huy Truong Quang, Thu Hang Hoang
| Year of publication: |
2024
|
|---|---|
| Authors: | Long Cuu Hoang ; Mai Hoang Thi Do ; Huy Truong Quang ; Thu Hang Hoang |
| Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1520-6874, ZDB-ID 2070466-5. - Vol. 66.2024, 1, p. 3-18
|
| Subject: | blockchain technology | brand-customer relationship | retail branding | Vietnam | Blockchain | Markenführung | Brand management | Einzelhandel | Retail trade | Viet Nam |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/tie.22367 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014466030