//-->
The emergence of Generation Z and its impact in advertising : long-term implications for media planning and creative development
Southgate, Duncan, (2017)
How can mobile be employed most effectively in marketing? Brands need to consider how best to use mobiles' main features to give consumers applications of lasting appeal and value.
Elms, Sue, (2009)
Creative determinants of viral video viewing
Southgate, Duncan, (2010)