"Blogify or die?"- weblogs : the new business language of Web 2.0, or yet another communication channel?
Winfried Ebner; Michael Baumann; Helmut Krcmar
| Year of publication: |
2008
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|---|---|
| Authors: | Ebner, Winfried ; Baumann, Michael ; Krcmar, Helmut |
| Published in: |
Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management. - Gütersloh : Verl. Bertelsmann-Stiftung, ISBN 978-3-89204-942-5. - 2008, p. 85-97
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| Subject: | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | Internet | Soziales Netzwerk | Social network | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003780575