Blogs, Advertising and Local-Market Movie Box-Office Performance
Year of publication: |
2014
|
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Authors: | Gopinath, Shyam |
Other Persons: | Chintagunta, Pradeep K. (contributor) ; Venkataraman, Sriram (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Werbung | Advertising | Filmwirtschaft | Film industry | Web 2.0-Technologien | Web 2.0 technologies | Online-Marketing | Internet marketing | Social Web | Social web | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (35 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 8, 2013 erstellt |
Other identifiers: | 10.2139/ssrn.1680618 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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