Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs
Laszlo Sajtos, Yit Sean Chong
| Year of publication: |
2018
|
|---|---|
| Authors: | Sajtos, Laszlo ; Yit Sean Chong |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 9, p. 640-651
|
| Subject: | exclusivity | felt status | loyalty program | luxury brand | social comparison | status visibility | Luxusgüter | Luxury goods | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Sozialer Status | Social status | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21112 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011970126