Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs
| Year of publication: |
2018
|
|---|---|
| Authors: | Sajtos, Laszlo ; Chong, Yit Sean |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 0742-6046, ZDB-ID 2002068-5. - Vol. 35.2018, 9 (20.05.), p. 640-651
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21112 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012083908