Bottom-up learning in marketing frontlines : conceptualization, processes, and consequences
Year of publication: |
2012
|
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Authors: | Ye, Jun ; Marinova, Detelina ; Singh, Jagdip |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 6, p. 821-844
|
Subject: | Verkaufspersonal | Salespeople | Lernprozess | Learning process | Kundenzufriedenheit | Customer satisfaction | Lernende Organisation | Learning organization |
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