Boundary work and customer connectivity in B2B front lines
Jagdip Singh, Detelina Marinova and Steven P. Brown
| Year of publication: |
2012
|
|---|---|
| Authors: | Singh, Jagdip ; Marinova, Detelina ; Brown, Steven P. |
| Published in: |
Handbook of business-to-business marketing. - Cheltenham [u.a.] : Elgar, ISBN 978-1-78100-536-1. - 2012, p. 433-455
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Salespeople | Anforderungsprofil | Occupational profile |