Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty with Professional Sport Leagues and Teams
Year of publication: |
2016
|
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Authors: | Kunkel, Thilo |
Other Persons: | Funk, Daniel (contributor) ; Hill, Brad (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Sportmarketing | Sports marketing | Fußball | Football | Sportorganisation | Sport organization | Beziehungsmarketing | Relationship marketing | Profisport | Professional sports |
Extent: | 1 Online-Ressource (48 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Sport Management, 2013, 27, 177-192 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 20, 2014 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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