Brand attachment : constructs, consequences, and causes
C. Whan Park ; Deborah J. MacInnis ; Joseph Priester
| Year of publication: |
2008
|
|---|---|
| Authors: | Park, Choong Whan ; MacInnis, Deborah J. ; Priester, Joseph R. |
| Publisher: |
Boston [u.a.] : Now Publ. |
| Subject: | Marketing | Markenpolitik | Methode |
| Extent: | IX,40 S. : graph. Darst. |
|---|---|
| Series: | Foundations and trends in marketing : FTMKT. - Hanover, Mass. : Now, ISSN 1555-0761. - Vol. Vol. 1, Iss. 3 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 31 - 40 |
| ISBN: | 978-1-60198-100-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004951150