Brand bank attachment to loyalty in digital banking services : mediated by psychological engagement with service platforms and moderated by platform types
Year of publication: |
2022
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Authors: | Levy, Shalom |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 40.2022, 4, p. 679-700
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Subject: | App services | Digital banking | Emotional attachment | Loyalty | Psychological engagement | Website services | Digitalisierung | Digitization | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Emotion | Bank | Electronic Banking | Electronic banking | Bankgeschäft | Banking services | Dienstleistungsqualität | Service quality | Digitale Plattform | Digital platform | Website |
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