Brand building via integrated marketing communications
Year of publication: |
2016
|
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Authors: | Darley, William |
Published in: |
The Routledge companion to contemporary brand management. - London : Routledge, Taylor & Francis Group, ISBN 0-415-74790-2. - 2016, p. 201-217
|
Subject: | Markenführung | Brand management | Marketingmanagement | Marketing management |
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