BRAND CYCLES - Completing the model: Buy-sell branding - Is Your structure getting in the way of effective marketing? Solution: Integrate sell-side and buy-side systems.
| Year of publication: |
2003
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| Authors: | Schultz, Don ; Grindem, Chris |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 38.2003, 1, p. 43-45
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