Brand experience and brand implications in a multi-channel setting
| Year of publication: |
2013
|
|---|---|
| Authors: | Jones, Robert Paul ; Runyan, Rodney C. |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 23.2013, 3 (1.7.), p. 265-290
|