Brand experience and customer equity prediction
Year of publication: |
2016
|
---|---|
Authors: | Chen, Arthur Cheng-Hsui ; Chen, Shaw-kuan ; Ma, Chien-Lin |
Published in: |
Advances in business and management forecasting. - Bingley : Emerald, ISSN 1477-4070, ZDB-ID 1432281-X. - Vol. 11.2016, p. 19-38
|
Subject: | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Event-Marketing | Event marketing |
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