Brand extensions in emerging markets : theory development and testing in China
Guoqun Fu; John Saunders; Riliang Qu
| Year of publication: |
2009
|
|---|---|
| Authors: | Fu, Guoqun ; Saunders, John A. ; Qu, Riliang |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 22.2009, 3, p. 217-228
|
| Subject: | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies | Theorie | Theory | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003871457