Brand Extensions in Emerging Markets: Theory Development and Testing in China
| Year of publication: |
2009
|
|---|---|
| Authors: | Fu, Guoqun ; Saunders, John ; Qu, Riliang |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 22.2009, 3, p. 217-228
|