Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context
| Year of publication: |
1996
|
|---|---|
| Authors: | Laroche, Michel ; Kim, Chankon ; Zhou, Lianxi |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 37.1996, 2, p. 115-120
|
| Publisher: |
Elsevier |