Brand Familiarity and Confidence as Determinants of Purchase Intention: An Empirical Test in a Multiple Brand Context
| Year of publication: |
1996
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|---|---|
| Authors: | Laroche, Michel ; Kim, Chankon ; Zhou, Lianxi |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 37.1996, 2, p. 115-120
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