Brand image and brand loyalty : do they show the same deviations from a common underlying pattern?
Lara Stocchi, Carl Driesener and Magda Nenycz-Thiel
| Year of publication: |
September-October 2015
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|---|---|
| Authors: | Stocchi, Lara ; Driesener, Carl ; Nenycz-Thiel, Magda |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 14.2015, 5, p. 317-324
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| Subject: | Markenimage | Brand image | Kundenbindung | Customer retention | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1522 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011477095