Brand placement in scripted and non-scripted Belgian and US programs on Belgian prime time television
| Year of publication: |
2011
|
|---|---|
| Authors: | Wouters, Marijke ; de Pelsmacker, Patrick |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 17.2011, 5 (1.12.), p. 299-319
|