Brand relationship and personality theory : metaphor or consumer perceptual reality?
Mark Avis, Robert Aitken and Shelagh Ferguson
| Year of publication: |
2012
|
|---|---|
| Authors: | Avis, Mark ; Aitken, Robert ; Ferguson, Shelagh |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 12.2012, 3, p. 311-331
|
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010047937