Brand reputation and its influence on consumers' behavior
Year of publication: |
2019
|
---|---|
Authors: | Mazurek, Marica |
Published in: |
Contemporary issues in behavioral finance. - Bingley, UK : Emerald Publishing, ISBN 978-1-78769-882-6. - 2019, p. 45-52
|
Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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