Brand respect : conceptualization, scale development and validation
Jahanvi Jahanvi, Meenakshi Sharma
| Year of publication: |
2021
|
|---|---|
| Authors: | Jahanvi, Jahanvi ; Sharma, Meenakshi |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 132.2021, p. 115-123
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| Subject: | Brands | Love | Lovemark | Respect | Scale development | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Emotion | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.04.016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581569