Brand selection dimensions in family buying of personal care products
Year of publication: |
2019
|
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Authors: | Sharma, Sakshi ; Maninder Singh |
Published in: |
Eurasian journal of business and economics : EJBE. - Bishkek : [Verlag nicht ermittelbar], ISSN 1694-5972, ZDB-ID 2628945-3. - Vol. 12.2019, 23, p. 45-61
|
Subject: | Brand Selection | FMCGs | Personal Care Products | Non-durable | Marketing | Family Buying | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Familie | Family |
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