Brand trust and avoidance following brand crisis : a quasi-experiment on the effect of frachisor statements
Hyunju Shin, Riza Casidy, Alyssa Yoon, So-Hyang Yoon
| Year of publication: |
September 2016
|
|---|---|
| Authors: | Shin, Hyunju ; Casidy, Riza ; Yoon, Alyssa ; Yoon, So-Hyang |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 5, p. 1-23
|
| Subject: | franchise brand | franchising | brand crisis | crisis response | crisis severity | spillover effect | Franchising | Markenführung | Brand management | Spillover-Effekt | Spillover effect | Vertrauen | Confidence | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-016-0011-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011565265