Brand value : does it belong on the balance sheet?
Betsy D. Gelb and James R. Gregory
| Year of publication: |
2011
|
|---|---|
| Authors: | Gelb, Betsy D. ; Gregory, James R. |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 32.2011, 3, p. 13-18
|
| Subject: | Markenimage | Brand image | Bilanzierung | Balancing accounts | Performance-Messung | Performance measurement | Immaterielle Güter | Intangible goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009160066