Brand value with reference to Maruti Service Masters, Chennai
Krishnakumar, T. V. Ambuli and Mohamed Tharik
| Year of publication: |
2014
|
|---|---|
| Authors: | Krishnakumar ; Ambuli, T. V. ; Tharik, Mohamed |
| Published in: |
International journal of economic research. - New Delhi : Serials Publ., ISSN 0972-9380, ZDB-ID 2467368-7. - Vol. 11.2014, 1/2, p. 291-299
|
| Subject: | Brand | Brand value | Customer retention | Customer loyalty | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Kundenwert | Customer value | Kundenbindung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010361018