Branded app atmospherics : examining the effect of pleasure-arousal-dominance in brand relationship building
Sara H. Hsieh, Crystal T. Lee, Timmy H. Tseng
| Year of publication: |
2021
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|---|---|
| Authors: | Hsieh, Sara H. ; Lee, Crystal T. ; Tseng, Timmy H. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-11
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| Subject: | Brand relationship | Branded app | Environmental psychology | PAD model | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Mobile Anwendung | Mobile application | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102482 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012502703