Branding governance in international recurring sports events : the World Rugby "Sevens" Series
Year of publication: |
2023
|
---|---|
Authors: | Kahiya, Eldrede Tinashe ; Ashill, Nick ; Perkinson, Oliver |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 23.2023, 5, p. 1477-1499
|
Subject: | Brand governance | brand management | international recurring sports events | sports brands | World Rugby Sevens Series | Markenführung | Brand management | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing | Welt | World | Sport | Sports |
-
SPORTS SPONSORSHIP AND BRANDING : global perspectives and emerging trends
Leng, Ho Keat, (2023)
-
Papadimitriou, Dimitra, (2016)
-
Kim, Ari, (2014)
- More ...
-
Key Account Management and the Relationship Lifecycle: Towards a Framework for Collaboration
Ashill, Nick,
-
Yeniaras, Volkan, (2020)
-
Sophisticated, iconic and magical : a qualitative analysis of brand charisma
Semaan, Rania W., (2019)
- More ...