Branding in a global marketplace : the mediating effects of quality and self-identity brand signals
Yuliya Strizhakova; Robin A. Coulter; Linda L. Price
| Year of publication: |
2011
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|---|---|
| Authors: | Strizhakova, Yuliya ; Coulter, Robin A. ; Price, Linda L. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 28.2011, 4, p. 342-351
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| Subject: | Markenführung | Brand management | Markenimage | Brand image | Globalisierung | Globalization | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Produktqualität | Product quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009406664